Bridging the Communication Gap: Integrating Digital and Traditional Media Is Key to Transforming Agricultural Practices in Taraba State ~Dr. Gana
By Vivian Godwin Obianuju The integration of modern digital communication tools with traditional media platforms will significantly improve the speed, reach and effectiveness of agricultural information dissemination among farmers in Taraba State, according to Dr. Stephen Victor Gana. He made this assertion following the successful defence of his PhD thesis at School of Postgraduate Studies, Glorious Vision University, Ogwa, Edo State. The three-year research, which began in 2023, was motivated by growing concerns over persistent communication gaps between government agricultural agencies and farmers, particularly at the grassroots. Titled “Taraba State Government Strategic Communication Approaches for Enhancing Agricultural Practices,” the study examines why many well-intended agricultural programmes and policies in the state often fail to achieve long-term impact. The findings point to weak, poorly coordinated communication strategies that leave farmers inadequately infor...